Situated on the rugged, rocky fringe of Western Europe, though small in size, welcoming Wales is undeniably big on beauty, and big on offering visitors unforgettable experiences in a spirit of responsible travel.

Wales punches well above its weight when it comes to wildlife, nature, elite outdoor activities, and world-class heritage sites. Wales has three National Parks, four UNESCO World Heritage Sites (the most recent announced in July 2021), and five Areas of Outstanding Natural Beauty.

Wales has been blazing a sustainable trail for decades. It is working towards becoming the world’s first refill nation through initiatives like the Refill Wales scheme, which provides free drinking water along the 870-mile Wales Coast Path. It was the first UK nation to announce a climate emergency, and the first nation to appoint a Future Generations Commissioner to oversee the ground-breaking Well-being of Future Generations Act – the first piece of legislation in the world to put sustainable practices at the very heart of government.

Responsible travel has long been in Wales’ blood, too – it has a heartening history of welcoming visitors to awe-inspiring eco-friendly accommodations, a dedication to the imaginative regeneration of industrial sites to enhance local communities, and a commitment to respecting and protecting the country’s exceptional natural environment.

But rest assured that responsible travel isn’t a transient buzzword in Wales - it’s a way of life, embedded in the nation’s values, with visitors warmly invited to embrace them too.


Top image: Mwnt, Ceredigion




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